Your Journey

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Citadel Casing Solutions

An industry disrupter harnesses the power of their story to drive strategic expansion.

Citadel Casing Solutions was created to disrupt the oil and gas industry and bring casing equipment into the 21st Century. With unmatched engineering expertise, fresh perspective, and partner-centric focus they achieved a disproportionate impact — quickly gaining market share, rewriting the rule book on what’s achievable, and solidifying their status as industry trailblazers, leaving competitors scrambling to copy and imitate their premium solutions.

After nearly a decade in the business, Citadel was ready to expand its reach. They asked Magnifico to help them determine a course of action that would lead to growth and establish a reputation as the industry’s premium well solution provider.

WHAT WE DID:
Magnifico Method™
Brand Strategy
Messaging
Brand Visuals
Website
Social Media & Collateral

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What Unites Us

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To kick things off, we sat down with Citadel’s leaders to identify the beliefs and values at the heart of Citadel’s organization. The result of these conversations was a consensus on the importance of trust and risk-taking and a determination to be the partner customers can always depend on.

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Integrity
Leadership
Learning
Challenge
Competence
Inclusion

The Citadel Way

With Citadel’s true identity revealed, we began crafting their story. From a core conviction statement to manifesto, we gave Citadel the concise language needed to unite employees and resonate with their audience.

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From visual language to messaging, every aspect of the brand was examined and refined. New renderings were created to emphasize the quality of Citadel’s products while photography captured the work ethic, experience, and talent of the minds who created them.

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PANTONE 5743 C

Pantone 6184 C

Pantone 4006 C

Pantone 9081 C

Pantone 11-4201

Magnifico helped Citadel hone a one-of-a-kind voice to go along with its visionary engineering. Audience-specific messaging communicated Citadel’s unique qualifications to solve the customers’ problems. In this industry, reliability is key, and Citadel delivers.

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Next, Magnifico redesigned Citadel’s website with the customer experience in mind. A product catalogue was created to make searching intuitive, and clear CTA’s made it easy to navigate the site and find needed information.

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“Beyond their relevant experience and professionalism, it was their integrity and cultural approach that established ironclad trust and rapport from the beginning.”

- Todd Stair

CEO, Citadel Casing Solutions